Kitchen Stuff Plus

Developed and deployed strategic marketing plan and rebranding campaign that reinforced retailer’s value proposition. Provided concept development, copywriting and creative direction for all marketing communications, including print ads, brochures, collateral, store signage, email campaigns and media kit. Negotiated cost-effective, high profile media buy, launched company’s first website, introduced customer email marketing programs and disseminated press releases, resulting in heightened brand awareness, increased sales and national media coverage.