TORONTO FREELANCE COPYWRITING
Debra Stuart is an international award winning Toronto freelance copywriter, and sought after marketing and branding consultant. Debra’s creative and compelling copy has won awards, as well as the hearts, minds and wallets of her clients’ target audiences. Debra is recognized for providing big and small businesses and brands in diverse industries with copywriting for digital and print marketing communications.
From evocative direct mail programs that bolstered sales for local retailers, to press releases that garnered international media coverage for Canada’s leading entertainment company, and rebranded brochures that attracted record breaking crowds to national industry association conferences, Debra’s copywriting has been credited with launching, invigorating and building businesses and brands.
FROM HEADLINES, TO TAGLINES AND BYLINES
Debra has a reputation for writing powerful, persuasive copy that has successfully marketed everything from celebrity beauty products, to luxury condominiums, Hollywood blockbuster motion pictures, international fireworks events, Canada’s most iconic loyalty program and world famous chocolate kisses.
COPYWRITING FOR EVERYTHING FROM BEAUTY AND BEER, TO BLUE JEANS
Debra has the innate ability to quickly assimilate the essence of a business or brand, and communicate its unique value proposition with engaging copy, that is meaningful and relevant to the intended target audience.
As an international award winning Toronto freelance copywriter with extensive marketing and branding experience, Debra delivers added value for clients. Debra offers the businesses and brands she works with the benefit of her strategic marketing counsel, and multifaceted creative talents, including copywriting, concept development, creative design direction and project leadership, collaborating with stakeholders, while ensuring alignment with the strategic objectives.
Debra leverages her advertising agency background, and corporate marketing experience with category leading brands to provide clients with results-driven marketing communications that epitomize creative excellence, achieve objectives and maximize ROI.
Consumer Packaged Goods
WHAT IS COPYWRITING?
Copywriting is an art and science. Copywriting is the strategic and creative communication of information online, or in print, with the objective of advertising or marketing a product, service, person or idea, and inciting a desired action.
Copywriters conceive and write copy and content for websites, social media, print advertising, online advertising, press releases, brochures, taglines, magazine articles, advertorials, direct mail, annual reports, sales collateral, signage, jingle lyrics, blogs, email campaigns, packaging, catalogues, speeches, radio, television and video scripts, and database marketing campaigns.
COPYWRITING THAT IS ENGAGING AND EVOCATIVE
A copywriter is more than just a wordsmith. A copywriter’s words have the power to persuade, can increase awareness of a product, service or brand, and influence a person or group to take a specific action. Copywriters must understand a business’ objectives, its target audience, strategic priorities, brand proposition and brand voice. While copywriters specialize in the development of written content, they can also provide creative direction of the design process in collaboration with a graphic designer. Copywriters define the tone and manner of the content to effectively communicates the key messages, and features and benefits of a product or service.