TORONTO FREELANCE BRANDING CONSULTANT
Debra Stuart is an international award winning Toronto freelance copywriter, and sought after marketing and branding consultant. Recognized for her strategic thinking and outstanding creativity, Debra has been engaged to help clients define, launch, invigorate and build brands.
STRATEGIC AND CREATIVE BRAND BUILDING
As a Toronto freelance branding consultant, Debra has captured and communicated the essence of brands to help differentiate their clients’ products and services. Debra has been recognized for crystallizing and communicating a brand’s unique attributes through the strategic and creative development of brand identities, messaging, positioning, taglines, product and service names and corporate profiles, as well as logos and visual identities.
Debra has provided clients with the benefit of her creativity to develop the words and images that have defined and distinguish brands within their categories and the marketplace. She has also collaborated with brand stakeholders to develop and deploy brand strategies that increased recognition, awareness and sales, ensuring the continuity of the brand’s identity and voice at all touch points.
WHAT IS BRANDING?
Branding is the process of creating a unique identity for a product, service, person, place or idea. A brand must clearly and consistently communicate its unique value proposition and benefits in all marketing communications.
A brand is the relationship between a business and its customers. It is an experience, perception, reputation and emotional connection. A brand is a business’ most valuable asset. It can influence customers to choose one product or service over a competitor’s. Branding is the true expression of the culture and value of a business, and its goods or services. Branding is essential for businesses of all sizes. Implementing a strategic marketing plan that is aligned with the brand objectives is vital to a business’ success.
SUCCESSFUL BRANDS TRANSFORM CUSTOMERS INTO LOYAL EVANGELISTS
Marketing a brand effectively can build awareness, credibility and differentiation, generate word-of-mouth buzz, influence choice, create loyalty, and build a sustainable competitive advantage that increases profitability.