HOW BRANDING CAN BOLSTER YOUR BUSINESS

February 26, 2017

As an international award winning Toronto freelance copywriter, with expertise in marketing and branding, I was recently asked by a CBC reporter for my opinion on a new branding campaign released by Tourism Toronto, positioning Toronto as ‘Canada’s Downtown.’ The concept was ‘The Views Are Different Here.’ Perceptions of brands and their campaigns are subjective. For a branding campaign to … Read More