Collaborated with agency and client teams to launch Scotiabank Non-Resident Vacation Home Program offering high value customers in Canada, the US and UK innovative borrowing solutions to purchase vacation home
properties in the Caribbean, Central America and Mexico. Conducted extensive research, developed creative concepts and provided copywriting for international print advertising campaigns and online content, including program overview and buying tips, and regional overviews of geography, culture and lifestyle of twenty-one countries with Scotiabank branch locations.