Created first corporate brochure in company’s history that positioned motion picture exhibitor as desirable anchor tenant to real estate and shopping centre developers across North America, which facilitated chain’s expansion. Conceived, wrote and developed all marketing communications initiatives, including press releases, trade advertising, brochures, print collateral, annual reports, promotions and radio commercials. Rebranded and wrote content for quarterly corporate newsletter disseminated to strategic partners and 10,000 employees across North America, increasing staff engagement and morale.